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The Tools to Create an Internet Presence
For those who want to start their own
business, we are trying to give you suggestions about
what kind of tools and products can help you start a
successful venture. We are careful, to recommend products
we have used ourselves, or products we have experienced
in use, while consulting and coaching other people. The
question you must inevitably ask is, "how much does
it cost me to set myself up in an internet
business or, if it is not directly internet related, to
give myself an internet presence"?
There is no doubt, the internet is the
medium with which you can create an almost instant
business presence. Whether you will make money with that,
is another question. However , potentially you can make
money fastest and with an absolute minimum cash
investment. There is no guarantee that you will
succeed and anyone telling you, that it does not require
some serious effort to set up, is "leading you
down the garden path"! The amount of money you
can make with an internet business will vary with your
effort, the products or services you select and various
other factors. In that respect the Internet is not
different from any other business. However, our
suggestions here are not only for Internet related
busineses. They can be used for establishing an Internet
presence for any business.
So, let us summarize:
 |
You will
require a lot of effort, so called sweat
equity! This is especially true in
the early stages. You probably have a more
relaxed business life later on, when you have set
everything up and when you mainly keep the
operation running smoothly. |
 |
You
require persistence and tenacity, discipline and
thoroughness. You have to be optimistic, but not
euphoric! |
 |
You
require very little money to start the business. |
In the end, a lot has to do with your
personal effort and investment and you can
not put a price on that. Your desires and
aspirations will determine this. The
financial investment is, however, something quite
different. There are, obviously, many ways to do this,
but the one, with the products we we outline below, we
know, works. It is made up of the following services and
associated costs:
You need
to register a domain name. One
reliable company is
directnic.com - annual
fees for a domain costs $15.00 a year and
if you want the advertising banner removed (you
will need banner free hosting) it
will cost another $15.00. The
site is easy to use, clean and also offers a
simple web builder. You can leave your
website on their server and as long as you keep
it reasonably small (15-20 pages), it will be
fine there. The support by this
company is superb. This is excellent for a
start-up and you save yourself the money for the
ISP below, because directnic is your
ISP. They also have a site builder to create your
website and they have a site submission program
so you can start submitting your site to the
search engines. They also offer a Premium
Service for around $12.00 per quarter with
more than enough e-mails and disk space for any
start up. |
US$
30.00
(per year) Domain name
registration only US$ 15.00 per year or $12.00
per Quarter for Premium Service |
Once you
grow, you will need a reliable ISP
(Internet Service Provider, where you
"host" your website - you will leave
the domain registration with directnic). There
are numerous good ones available. The ones we
have experience with are:
XO (formerly
Concentric)
XO offers a webbuilder
(where you can build your websites. It is very
easy to use and saves you the costs of having to
purchase something like Front Page) They have
hosting packages available from, monthly
$15.95 to 375.00. The $15.95 package
(2000mb/20 e-mails) will be enough for most
people. They are
ultra reliable.
iPowerWeb is an
excellent hosting company. They offer you a
monthly subscription for US$ 5.95 per
month, if you pay one year in advance,
and no set up fee. You will get 2000mb, 500
e-mails, SSL, a marketing package, statistics and
lots more. It is an outstanding deal. Marketing
and search engine submission. Very reliable.
Netfirms Web Hosting is a
company specializing in hosting small businesses'
web sites.They offer you a monthly subscription
for US$ 8.95 per month, if you
pay one year in advance($107.40), and no set up
fee. You will get 2000mb, 100 e-mails, a website
starter CD and lots more.
PowWeb Hosting- 2,000 MB + 2 Months FREE! - $7.77/month! . The
subscription is only $7.77 per month
and you get 2 months free if you pay a year in
advance. PowerWeb offers a site builder and a
marketing package. A good reliable company. They have always
specials
Jumpline.com Premium Web Hosting for as low as $2.50/mo. They
offer plans from US$ 9.95 per month
with 500 Mb/5000mb per month/75 pop3 e-mail
accounts. One interesting special offer is that
you can host 6 domains for only US$ 14.95 per
month.
your-site.com - Fast, Reliable Web Hosting - $5.00/mo This
company offers 50 Mb and 6 Gb of traffic for US$
5.00 per month. There is free set-up
provided you pay a year in advance. The 25 e-mail
accounts should be more than enough.
HostRocket.Com - Web Hosting
This
company offers 1000 Mb and 5 Gb of traffic for US$
6.95 per month (two year contract -
otherwise $14.95) with no set-up fee. There is
free set-up provided you pay a year in advance.
Unlimited e-mails.
Offers from Hosting
Companies constantly change and it is worthwhile
to look around, before you commit yourself.
Generally, the best deals require one year
payment in advance.
|
From
US$ 60.00 - $299.40
per year |
You
should have an autoresponder. Most of
the web hosting companies above offer one as part
of their package. But, if you want to get more
sophisticated, or when your site picks up traffic
( you can argue that, you have to have a good
autoresponder and mailing list/client manager
otherwise your site will never pick-up traffic!
This is a valid argument!) you would consider
someone like aWeber who
offers an integrated suite. aWeber also
offers some interesting articles on the subject. Another
company is "getresponse.com".
The offers are rather similar and reliability and
support is very good with both companies.
|
(aWeber)
US$ 179.40
(or
US$ 19.95
if you pay monthly)
US$
149.00
a year
|
The SuperAffiliate
Business Book
(US$47.00), How
to create and Sell Products On-line (US$127.00),
and The Lazy Man's
Guide to Online Business (US$
29.00) |
US$
203.00
|
The APS
Accounting System or the QuickBooks Accounting System
|
US$
99.00 |
If you
want to increase your Web Site Traffic through
better positioning in Search Engines, a WebPosition
Gold makes it easy to monitor
your search positions & to improve your
rankings! Don't be buried in last place, move up
to first place! |
US$
149.00 |
Total
approximate First Year
Start-Up Costs for a
potentially successful Internet Site (or less
than US$ 61.00 a month)
(affiliate site - with lowest ISP
costs) |
US$
720.40 |
Given,
that you create something with which you can potentially
earn several tens of thousands a month, this is
an amazingly low amount. Moreover, the total start up
costs do not all come up at the very beginning, but are
probably spread out over three or four months.
Creating
your Market Strategy and Plans
If you
start your own business, then putting into place a proper
marketing plan is essential. You will have to work out an
overall plan as part of the business start-up
process. But at a later date, you will have to sit down
and work out the details of how you approach your
clients and your market. And that is where the
Marketing Plan starts. Here are some books that will help
you. Some will appeal to you more than others.
Some
Books on Marketing from amazon.com |
The important point is that you do
the planning systematically and that you follow your
plane, adjusting where necessary as you go
along, but always controlling and checking how you follow
the plan. The plan is not an end it itself, but a
tool for the advance of your business venture!
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